Casa Costa is a collection of four hotels, set between the Dolomites and Tuscany, each rooted in a different place yet united by one idea of hospitality.
Between Artificial Intelligence and Authentic Innkeeping
Giulan. In Val Badia, it means “May God reward you”, and we always take the time to say it with the right tone. No algorithm will ever utter that phrase. On August 2nd, Europe’s AI Act comes into force. Artificial intelligence works in hotels, too, and does a good job. But what can’t we delegate to a machine? What must necessarily stay human?